{"id":740,"date":"2020-08-04T11:00:08","date_gmt":"2020-08-04T14:00:08","guid":{"rendered":"https:\/\/deprolabs.com\/blog\/?p=740"},"modified":"2022-01-06T09:36:25","modified_gmt":"2022-01-06T13:36:25","slug":"how-to-use-iot-in-retail-and-e-commerce","status":"publish","type":"post","link":"https:\/\/deprolabs.com\/blog\/how-to-use-iot-in-retail-and-e-commerce\/","title":{"rendered":"How to use IoT in Retail and eCommerce?"},"content":{"rendered":"

The uprise of Internet of Things, a technology that allows data sharing between connected devices over the Internet, marked a new paradigm shift in the e-commerce space. With IoT devices making their way to online stores, this trend has radically transformed the way consumers shop online. From AR-powered mirrors that allow potential customers to try makeup products virtually to drone-empowered same-day delivery – year by year smart technologies are becoming increasingly intertwined with the e-commerce industry.\u00a0<\/span><\/p>\n

The future of this duo is promising. According to <\/span>the latest research<\/span><\/a>, by 2022, with the current pace of Internet of Things, the retail market is expected to process more than 78 billion dollars. These figures should motivate business owners to be aware of cutting-edge tech trends, keeping up with the opportunities that they offer. In a nutshell, IoT allows online entrepreneurs to build a bridge between a store and a buyer where the buyer can interact with the store at various levels.<\/span><\/p>\n

How To Use the IoT to Grow An E-commerce Business<\/span><\/h2>\n

The Internet of Things is an ecosystem of interconnected smart devices that can communicate with each other. Technology has changed the e-commerce and retail industries considerably. For instance, such processes as logistics, inventory management, customer support, and so forth have never been so smart and effective. Here are some of the most auspicious ways in which online entrepreneurs can gain from IoT.<\/span><\/p>\n

1. Better logistic and tracking<\/span><\/h3>\n

In a highly competitive world, even a minor delay in the delivery process may cause a decrease in user satisfaction. As far as the success of any store significantly relies on seamless and smooth supply chain management, IoT enables business owners to track orders from the moment of purchasing to the second they reach the customers\u2019 doorstep.<\/span><\/p>\n

With AI-powered detectors such as GPS and RFID (Radio-Frequency Identification), retailers can easily track the route of the shipped goods and deliver particular information about the order (way time, temperature, traffic status, weather, location, and personnel identities, etc). Digital data encoded into RFID labels are captured via radio waves by a reader. As a result, this gives both retailers and customers greater visibility over the process of order fulfillment.<\/span><\/p>\n

2. Drone delivery to ship faster<\/span><\/h3>\n

According to Business Insider, one of the biggest expenses and challenges is last-mile shipping. This term is used to denote the final step of the delivery process – the point at which the package finally arrives at the customer\u2019s door. Taking into account that the last-mile delivery costs count for 53% of the overall transportation costs, companies are trying to come up with a reasonable solution to cut down the expenses and save time.\u00a0<\/span><\/p>\n

Drone delivery is expected to be a perfect solution to the issue. Such big brands as Amazon, Walmart, and Google have already entered the game by introducing their own drone delivery service. Since then, this trend has been growing in popularity among both industry giants and small local businesses. Delivery performed by robotic drones allows to kill three birds with one stone:<\/span><\/p>\n